Terms & Conditions

1. Who you are contracting with

Kulture is operated by S Squared Digital, a company registered in London, United Kingdom (company number 11921000) ("S Squared Digital", "we", "us"). By creating an account or continuing to use the Kulture platform (the "Service"), you agree to these Terms & Conditions and enter into a contract with S Squared Digital. If you use the Service on behalf of an organisation, you confirm you have authority to bind that organisation; if you use it as an individual, you confirm you are of legal age.

2. The Service

Kulture is a campaign adaptation platform that uses AI to adapt advertising copy, images and video for culturally diverse UK audiences. Features available to you depend on the plan you select.

3. Your account

• You must provide accurate information and keep it up to date.
• You must keep your login credentials confidential and are responsible for all activity under your account.
• You must tell us promptly if you suspect unauthorised access.

4. Acceptable use

You must not misuse the Service. In particular, you must not:

• use the Service for any unlawful purpose, or to defraud, spam or harass;
• infringe anyone's intellectual property or other rights;
• introduce malware, probe or scan our systems, or scrape the Service;
• reverse engineer, resell or redistribute the Service, or circumvent technical limits;
• use AI outputs to create illegal content, deepfakes, hate speech or discriminatory material.

5. AI-generated content

• You are responsible for your inputs (briefs, copy, images), for having the rights to use them, and for how you use the outputs.
• AI outputs may be inaccurate or inappropriate. You must review every adaptation before publication; outputs are not suitable for regulated professional advice without human oversight.
• You retain your rights in your inputs. As between you and us, you may use the outputs generated for you in your campaigns.
• We may remove or restrict content, refuse or filter outputs, and suspend accounts that breach these terms. Rights holders can report suspected infringement to us and we will act on valid complaints; repeated infringement leads to termination.

6. Intellectual property

S Squared Digital retains all ownership of the Service and its intellectual property, including software, documentation and branding. We grant you a limited, non-exclusive, non-transferable right to use the Service within your selected plan. You grant us a limited licence to host and process your content solely to provide the Service.

7. Payments and subscriptions

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns. Payment, billing, tax, cancellation and refund mechanics are governed by Paddle's Buyer Terms. Subscriptions renew automatically until cancelled; cancellations take effect at the end of the current billing period.

8. Service level

We work hard to keep Kulture available, but we do not guarantee uninterrupted or error-free performance. The Service is provided "as is" and we disclaim all implied warranties (including merchantability and fitness for a particular purpose) to the fullest extent permitted by law.

9. Liability

To the fullest extent permitted by law, we are not liable for indirect, consequential or special damages (including loss of profits, data or goodwill). Our aggregate liability is capped at the fees you paid in the 12 months before the claim. Nothing in these terms excludes liability for fraud, death or personal injury where the law does not allow it. You indemnify us against claims arising from your content, unlawful use of the Service, or breach of these terms.

10. Suspension and termination

We may suspend or terminate your access for material breach, non-payment, security or fraud risk, or repeated or serious policy violations. When access ends, you may request an export of your data within 30 days, after which it may be deleted.

11. General

These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. You may not assign this contract without our consent; we may assign it in connection with a merger or acquisition. Neither party is liable for delays caused by events beyond its reasonable control.